Emma's Trend Land

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With recent publications telling us it is all about the brands giving an experience to consumeres who are getting more and more demanding in terms of interaction, a few stores have taken this a step further. Combining shopping with another activity is sure a great way to make a shopper "forget" how much they have or will be spending, with stealth luxury on the rise that I spoke about in a previous post, people don't want to waste money and unfortunately for fashion not everyone sees another pair of shoes as an essential shopping item, but offer them a bit extra and most can be persuaded I believe.

So now Topshop in New York, has regular auction, "come in and meet the new designer" evenings, roller skating parties, tea and cakes stand and in store DJs

source:telegraph.com

For me even the simplest idea can be the best, did anyone else attend Topshop on Oxford Street after midnight around 2 years ago, it was open after hours for the shopper who was simply to busy to get there in the day. It was so peaceful, the visual merchandising displays all perfect and you had the full attention of a sales assistant for over 20 mins! Imagine that...in Topshop on Oxford Circus, that to me was a great experience and its a cheap way to do something unique.

Eco-Friendly Attitudes Continues

Since attending the Sustainability exhibition at the Design Museum I have started to be aware of what brands are doing to help the environment. I discoved Puma are taking a very serious stance for using less packaging and I have to say that is the one thing I believe all brands can and should do, who likes packaging anayway??

The new type of customer that I am identifying is much more eco-aware. It used to be the mum of 2, AB socio group, who made cakes in the afternoon and made time to separate the plastic bottles from the glass ones and we all clapped our hands in amazement. But now there has been a significant shift in the attitudes in most consumer groups even the too busy slash/slash generation have time to take their clothes to the charity shop and recycle a can or 2 and the young mass afluents think its beyond trendy to buy organic foods and clothes.

So it is great news that now Asos is creating a space online for customers to buy recycles clothes and to think twice before throwing their own away. The even better thing is that the brands that Asos stocks will be selling their own last seasons clothes on the site too, so not wasting a thread!