There was definitely something fun about inviting a 13 year old girl, now globally known as just "Tavi", to come along to catwalk shows, designers dressing her head to toe in their current collection and letting advice and inform millions about her views on the latest catwalk show. Many (mostly journalists) agrued that Tavi is too young and not experienced anough to form a well constaructed opinion on any fashion show at all, this is something that is quite hard to argue. But as a marketing point of view for brands, Tavi and all the other bloggers blogging about fashion around the world are saving them thousands.
The Telegraph is already saying its goodbyes to bloggers and saying hey there to the new digital technology of 3D LIVE. Viewers are now the new journalists (or buyers, or celebrities or whoever they want to be!) and will be able to view the collection live and also in 3D! Nomore waiting for the paper to form its opinions and share them with us, very soon we will be able to form our own opinions and see things first hand too, so noone is left behind.
Alexander McQueen started live streaming trend
soon the public will also be front row
