Boomers & Their Internet Love

CHP Baby Boomers has revealed that young boomers, aged 42 and 52, and older boomers, between the ages of 53 and 64, are the segments of the market that are least likely to give up the internet, and we thought it was children and teenagers that were hooked??!! But while you might think they are addicted to their laptops and avoid human contact, interestingly they also have more in person contact than any other consumer group... and 78% of this market reports that technology and new social media changes play an important part in their everyday life. So hey maybe time to not just attract the young ones..

The Exhibition of a Lifetime

Cant wait to attend the Grace Kelly exhibition at the V&A! Always elegant and feminine (the whole thing links wonderfully with my dissertation topic!!) Grace Kelly's outfits will be on display in April along with accessories and hats...I feel a comeback coming on in terms of 50s style..here is why I love her so much...

Off the shoulder dress, came back in a big way last season. . .

Zara's Pointless App

It impossible to miss the growth of Apps and how brands are increasingly rellying on them to reach out to customers to improve sales during this economy. However without the proper prepartion and excecution of the launch the service can fail to deliver its primary aim: to encourage sales.

Unfortunately the Zara App fell in this trap as it didnt deliver information on price, size availability, store locators or in fact anything else another than just a picture of the product. For my App launch during my Final Major Project I want to ensure than none of these mistakes are done and through analysing and experimenting with its contect during the making of it this issues and problems will be kept to the absolute minimum.

To read what e.consultancy had to say about the app click here: http://econsultancy.com/blog/5192-zara-releases-pointless-iphone-app

Anytime, Anywhere

The Consumer Electronics Group showed us this years,soon to be, most desirable object...

The wireless gold ring that is synchronised with your mobile phone. With the new demand for real-time information and people not wanting to be even a second behind on news, this little device has caller-ID, and vibrates when text messages come through and if there is a meeting coming up. Oh and with the flip of a hand it turns into a headset. Cute and so discreet, now no-one will miss anything ever again!

A really great gadget that alerts you real-time.

Favourite Catwalk Collection for SS10

Proenza Schouler

Favourite Fashion Show Of the Season...

The skirt, long-sleeve t-shirt and waist belt is just amazing, personal favourite.

Read it On IPhone

The rise of "books" being read on IPhone is growing, although once thought of as an idea that woudnt take off, demand is rising and more and more people are using them, just look at the commuter next to you next time you are on public transport, the main reasons for this, as identified by Wallpaper.com, are the convinience of not having to turn the page and hold such a bulky thing, as many of them are and also portability, the IPhone is used for everything these days and storing your book(s) in it just makes everything so much easier.

 This is just another example of how technology is taking of and changes in the way we live are taking place. People are not afraid to be using such technologies, much to a lot of researcher's shock, and this is mainly because of how easy these phones are to navigate, just shows simple design and use, so important!

Real-Time For Digg

Online website Digg, sends news information that is termined by its users, with the new trend for "real-time" news to be send continiously the site aims to join forces with Twitter.com for future expansion and more information to be available.

“We have to look at all the different sources of information and kind of just act as Switzerland. If we’re seeing a trend on Twitter we can map that to the best stories on Digg. And if there’s other things happening on Facebook and other networks, we want to be able to pull that in.” - (Rose, 2009)

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Real-time searching is set to be a huge trend for 2010 and with sites such as Twitter and Google already embracing it, it is also important for my own project, as well as other brands of course, to keep this trend as a main focus in order to keep socially and technologically up to date.