After my post on the future of fashion magazines, I digged a little bit deaper and founder an amazing interview with Alexandra Shulam, editor of U.K.Vogue, along with Imran Amed, editor for Business of Fashion. Here is the best bit of the article.
"on the future of magazines, she agreed that it was the “question on everyone’s mind,” not only in fashion media, but in publishing more generally, because “advertising is going down for everybody” and by the way, Vogue has suffered less than most.
While she stated a personal preference for physical magazines—namely, The New Yorker, World of Interiors, and Vanity Fair—she acknowledged that things were changing at light speed and that there was room for both online and offline publications to exist side-by-side. She added that she and Dolly Jones would be speaking to define the boundaries between them.
Longtime readers of BoF will remember Dolly from a BoF interview last June, explaining the thinking behind the relaunch of the new Vogue.com. Dolly has been there since 1995 when the UK-based Vogue.com became one of the first major fashion internet sites in the world. Since then, it has maintained its UK market dominance with constant online innovation, providing a template for successful follow-on sites in other Vogue territories, including France, India and China." - Business of Fashion.com, 2009.
