Earlier this month in Hollywood hills Urban Outfiitters joined forces with Space 15 Twenty for a new retail experiment.
Space 15 Twenty's role is to aid Urban Outfitters in collaborating with brands. What is going to happen is Urban Outfitters will remain in the store and be sold continiously but at the same time other brands such as Alife and What Comes Around Goes Around, will rotate in the same store. The brands that will take turns to be sold along side Urban Outfitters which compliment the brand and market research was conducted to find out what other products their customers buy and use.
As if that wasnt enough, a courtyard leads onto other galleries in the space that allows for regular performance by artists, musicians and new designers to inspire and attract customers.
