Yes Burberry has a facebook and a Twitter following but it also has something else.
artofthetrench.com is the lastest thing from the brand.
The website was created to "encourage people to share their own trench coat stories." The public can upload photos of themselves wearing their beloved Burberry trench coat and then viewers can comment in the picture, rate it and also we can see the how people thought highly of it. Pretty clever way of differiciating themselves from the thousands of online luxury stores.
Oh and the Kooks are playing in the background as you browse. Need I say more.Upload your photo with the trench at http://www.artofthetrench.com/ and read the interview with the woman who runs the company, Angela Ahrendts, at www.nytimes/2009/11/10/business/global/10burberry.html
