Another fashion store has been launched online, but the difference is that this fashion store is via the Guardian website! The daily newspaper has found a way to drive readers online and read purchase products that they read about there and then! If you like what you see and read about then no hassle trying to find where it came from as it can be bought on the same sight!
www.guardianfashionstore.co.uk
Just another great way to encourage loyal Guardian readers to head online onto their website. The fashion store offers "150,000 items referred in its fashion and lifestyle pages and the site has signed partnerships with 2000 brands and 300 retailers" - Mintel,2009
