CHP Baby Boomers has revealed that young boomers, aged 42 and 52, and older boomers, between the ages of 53 and 64, are the segments of the market that are least likely to give up the internet, and we thought it was children and teenagers that were hooked??!! But while you might think they are addicted to their laptops and avoid human contact, interestingly they also have more in person contact than any other consumer group... and 78% of this market reports that technology and new social media changes play an important part in their everyday life. So hey maybe time to not just attract the young ones..
