It impossible to miss the growth of Apps and how brands are increasingly rellying on them to reach out to customers to improve sales during this economy. However without the proper prepartion and excecution of the launch the service can fail to deliver its primary aim: to encourage sales.
Unfortunately the Zara App fell in this trap as it didnt deliver information on price, size availability, store locators or in fact anything else another than just a picture of the product. For my App launch during my Final Major Project I want to ensure than none of these mistakes are done and through analysing and experimenting with its contect during the making of it this issues and problems will be kept to the absolute minimum.
To read what e.consultancy had to say about the app click here: http://econsultancy.com/blog/5192-zara-releases-pointless-iphone-app
