I always thought of Ralph Lauren as quite a classic, timeless brand and I have to say I thought they would be one of the last luxury brands to take risks and create new innovations online. But now on the website http://www.ralphlauren.com/, not only can you watch a virtual presentation by Ralph Lauren and not only do major industry journalists watch it with you (Avril Graham from Harper's Bazaar is one of them!), but you can buy the collection straight off the catwalk, no-one waits 3 months anymore, its all about having what we want now. In a time of recessions it quite genious really, as usually by the time clothes come into the store, we have already seen the collection in countless magazines and on celebritie's backs we are kinda over the clothes but now: we see the, we lust over them, we buy them.
Clearly...never underestimate Ralph.
