...Brand Butlers
With the slogan "why serving is the new selling" trendwatching.com has identified a new consumer trend this month. Their definition of the trend is that it focus on convenience loving consumers who enjoy instant access to ever-growing number of services. Therefore brands need to assist consumers to make the most of their daily lifes.
Its is all about a lifestyle not an identity, as it was before
A great example I chose to show from this is the Transparency and In the Know Brand Butler example:
and more specifically the Van Cleef & Arpels App, from a Parisian jeweller. The app allows users to have "a day in Paris" it guides users to the most romantic places in Paris. All about providing people with interesting and above all usefull information that they can actually use.
image source:http://www.marquesetfilles.com/wp-content/uploads/2009/10/vancleefappli3.jpg
