Fashion blogger Tommy Ton posted pictures of models, fashion editors and celebrities arriving at catwalk shows and then leaving them. That is as close as Tommy could get to a fashion shows until pictures would later emerge on sites. Forward 2 years and all is a very different story...
Tommy sat next to Anna Wintour, the most powerful editor in fashion ever, and blogged live during the Dolce&Gabbana show in Italy. Aware of the power and influence that bloggers can have, designers are quickly realising that blogging is the next best thing, especially during a recession. A blog takes a few moments to create, is free to create and above all it reaches millions in a few seconds.
"Being embraced by Dolce&Gabbana was a defining moment" - Tommy Ton
Read his fashion blog here: www.jakandjil.com
