image from:istockphoto/getty imagesMannequins came to life yesterday while modelling lingerie in Debenhams in London, making choosing underway for men's loved ones a little easier. The idea was that you could see how each underwear item fitted and what it looked like on so that men wouldn't be getting the wrong pick for their partners this year.
"The idea was a huge success, with our male shoppers commenting on what a great idea the event was at this time of year" - Debenhams spokeswoman
The event was a success, unsurprisingly, but what I think is great about it is what a difference a new shopping experience made to consumers, a little effort for presenting the same product but in a different way makes dramatic changes in consumer perception and makes it desirable again.
