A new website which is a must to view http://www.museunferragamo.com/ enables designers and artists to download shoes styles originally designed by Salvatore Ferragamo, re-design them with their own individual look and importantly every 3 months a panel of judges will pick their favourite.
It is another effort to get the public involved in the designing process. By allowing customers to make what they wish to have themselves the brand understands their consumers a little more and can see what designs are wanted and of course will sell during such tough times.
Also while you are there book tickets for the museum!
