While the recession has forced companies to cut back costs and the new culture of online Freemerism, identified by trendwatching.com, that allows readers to get everything they need online for practically free, fashion magazines are struggling to keep up and bring the readers back. The digital revolution has changed the way business structures work, and work successfully for so many years, people are searching online for their news, while all the while sharing and communicating information with each other. Publishers are struggling to adapt to this new change,
American Vogue has had to slash payroll and cut back on feature expenses
I-D magazine is planning to cut costs by only printing 6 magazines a year "We are not moving from a world of Business Model A to a world of Business Model B. We are going from Business Model A to Business Models A-Z." - Mr. Shirky(Internet writer and professor at New York University's Interactive Telecommunications Program, Business of Fashion
So each publication that is currently struggling will have to experiment, as there is no definite answer to what will work yet, and find their own business models that adapt and suit the new technological, social and economical changes that the world is currently facing.
