Since attending the Sustainability exhibition at the Design Museum I have started to be aware of what brands are doing to help the environment. I discoved Puma are taking a very serious stance for using less packaging and I have to say that is the one thing I believe all brands can and should do, who likes packaging anayway??
The new type of customer that I am identifying is much more eco-aware. It used to be the mum of 2, AB socio group, who made cakes in the afternoon and made time to separate the plastic bottles from the glass ones and we all clapped our hands in amazement. But now there has been a significant shift in the attitudes in most consumer groups even the too busy slash/slash generation have time to take their clothes to the charity shop and recycle a can or 2 and the young mass afluents think its beyond trendy to buy organic foods and clothes.
So it is great news that now Asos is creating a space online for customers to buy recycles clothes and to think twice before throwing their own away. The even better thing is that the brands that Asos stocks will be selling their own last seasons clothes on the site too, so not wasting a thread!
snapshot of Asos.com
