With recent publications telling us it is all about the brands giving an experience to consumeres who are getting more and more demanding in terms of interaction, a few stores have taken this a step further. Combining shopping with another activity is sure a great way to make a shopper "forget" how much they have or will be spending, with stealth luxury on the rise that I spoke about in a previous post, people don't want to waste money and unfortunately for fashion not everyone sees another pair of shoes as an essential shopping item, but offer them a bit extra and most can be persuaded I believe.
So now Topshop in New York, has regular auction, "come in and meet the new designer" evenings, roller skating parties, tea and cakes stand and in store DJs
source:telegraph.com
For me even the simplest idea can be the best, did anyone else attend Topshop on Oxford Street after midnight around 2 years ago, it was open after hours for the shopper who was simply to busy to get there in the day. It was so peaceful, the visual merchandising displays all perfect and you had the full attention of a sales assistant for over 20 mins! Imagine that...in Topshop on Oxford Circus, that to me was a great experience and its a cheap way to do something unique.
