The conversation finally took place last week and as I have been blogging about this event before and have expressed my excitement for it I am going to go straight in with the key themes that took place. In terms of the future of fashion magazines:
“It’s about creating an event and creating multi-platform content that can go beyond print,” Jefferson Hack
“For me, the web is about the moment. The magazine is much more about the collective memory. The magazine becomes a souvenir of what’s happening in the moment. Magazines won’t disappear, they’ll almost become more important in some ways” Jefferson Hack
He also discussed the important of consumers today, it isn't about launching a great product or service and forcing upon people, people want to contribute to its existence themselves, they like to be involved in their creative process and form their own opinions. Its about "openness" with the customer, listening and interacting with them.
He also points out that this is the time for brands to experiment with digital media, with live streaming, the launch of the iPad, 3D technology becoming more popular and video in advertising taking a step up users are getting used to having to explore new technological services and products, the stage of exploration, of discovering a new product, the iPad for example, allows people to step outside their comfort zone and embrace new technology.
The man himself very handsome Jefferson Hack
Pictures sourced from businessoffashion.com
see the full conversation on their website http://www.businessoffashion.com/
