What to do when consumers are tightening their belts and counting the pennies, Net-a-Porter's sister site Outnet.com held a sale on Friday that saw everything being sold for £1, everything. But surely the £845 shoes from Stella McCartney would have made a huge huge loss and what about the Miu Miu £600 silk shirts and the Fendi £590 bag?? Well the site show soo much world wide traffik and so much demand it made profits that were incredibly high and just goes to show sometimes the premium price can be left to the side for a moment and all the masses to take over.
“Whilst we were prepared for the volume of traffic the sale would deliver, we were overwhelmed by the speed at which people came to the site." The Outnet.com
