...expects innovation. With the fashion system and business models changing not only dramatically but also fast it can be hard to know which way to look. Focus and listen to the consumer is what the experts are recommending.
John Mangelaars, regional VP at Microsoft EMEA comments "There is a huge value in getting consumers engaged in real-time with services like Twitter"
and Joe Ferry who is head of design at Virgin Atlantic Airways continues,"Our whole company and our customers expect change, and innovation must be a service-orientated concept"
quotes-WGSN
I think consumers are getting more and more demand and greedy for communication and a dialogue between themselves and the brands and services they are into, it can be hard for a brand to successfully decide what information they are going to share with their customers. The media is talking about a 2 way conversation and I think the hard part (that I have also found with my own project) is what to give? Is a little discount enough? When eveyrthing seems to be about "experience" and will continue to be I don't belive that is enough.
