28.4.10

The Interview of the Season

Business of Fashion is going to be livestreaming an interview with leading industry editor Jefferson Hack, and I simply can't wait. I have been following their updates on their website and it was only when demand got so high that the organisers decided to broadcast it live.


The recent development to the whole event has been getting blogs involved in all the fun, leading fashion blogs Style Bubble, Bryanboy, Tavi Gevinson and fashionista will all be livestreaming the event for them. It is such an effective way to create user participation online, users can comment and have online discussions about the event and what their thoughts are, an excellent way for the organisers and brands to see what people's impressions of fashion and luxury currently are...a very good and contemporary way of gathering valuable research.