The new concept store in Rome has already attracted a huge crowd. It takes up a glorious space of 54,000 square feet and sells fashion, accessories, food, books and beauty - something for everyone so noone can complain. It sounds as though it could be just a department store with the "concept" in its name to make it more attractive. But that the White Gallery building is part of a sophisticated development in the EUR district, and they are building their own little town surrounding it, new appartements, stores including hairdressers, boutiques and florists & of course as the name woud have it the store looks like a modern, very clean, very fragile but massive gallery.
A really innovative and grand way to create a new shopping experience and attract consumers.
