FASHIONAIR.COM is combining interactive design along with the best fashion designers, trends, styling tips and most wonderfully interviews with industry experts. Its a great example of online digital media.
The website's USP is listening to what consumers really want and expect from an online fashion service. Items are hand picked by the editors, you can shop by your body shape (i totally love that) and the Personal Style section allows you to view the looks of the most stylish people across the globe (no its not like Vogue.com or Style.com here you can view what they wear 24/7!) and there is a personal space that you can upload your favourite videos, clothing items onto and hope and wish one day they will be yours.
Oh and to add to all this, you dont just buy high street or designer, it mixes the best of both worlds. It's just all about blurring it all together. A trully great site. We need more of them.
Fashionair.com
