Becoming slightly obessed with Fashionair recently, it is even better than I mentioned in my previous post. It has launched an incredible video with Christian Louboutin tap-dancing away with his recently launched spike shoes, that part is in black and white with only the red sole of the shoes making an appearance. Just finished watching it and it is just so magical and fun. Great to see a designer not taking themselves too seriously and enjoying their creations.
But it gets oh so better. Fashionair allows you to enjoy the film and them right next to it you can buy the shoes featured and many more, By watching the shoes in action it is soo much harder to resist them when they are displayed so close...
I used to think film was just a new way of advertising products by wathcing them move and be worn by glamorous models but Fashionair shows how it can be taken a step further and used as a new marketing tool.
The great video that can't be missed...
