26.4.10

eBay's New Marketing Campaign

In order to promote fixed priced goods that are sold on eBay.com the site is due to start a major marketing campaign in May 2010 (just a month away!) to drive in sales and to let more people know that the site sells many goods not second hand but straight from distributors. The plan is to promote the site as an online retailer rather than an online auction and have a key focus on fashion as this is an area that brings in a significant amount of profit for them. Ebay isn't revealing too much but reveals that there will be a print version of the campaign but also something is happening outdoors...