An in-depth analysis on online real-time information has been the most helpful feature I have managed to track down in a while. I am focusing on real-time for my own project and I definately feel it going to become a much more popular way to conduct research and reveal true and up-to-date insights and trends. This method has only just got started and I know that there is a lot of room for future developments and new processes to emerge to reveal the true value of this.
Here are the best quotes of the feature from marketingweek.co.uk/in-depth-analysis
"Louise Evans: And brands need to bear in mind that real-time doesn’t just give a view of the present but also the future. It shows those areas where consumers are actively participating. The challenge for brands is to move into that area and make a dent in the market. Real-time data that gives a view into the future is a really powerful tool."
"Duncan Southgate: The current challenge is to deal with the volume of real-time data. We’re grappling with it from all different angles. It’s all about pulling together the right information to answer any question that is relevant to your brand."
"Paul Goode: Suddenly the internet comes along with “clickthroughs” and it is a massively seductive thing that drives the whole industry. About 30% of direct marketing budgets go into online and search because click-through is a wholly appropriate measure there."
"FCP: I don’t think we’re talking about a person or a programme. We’re talking about changing the infrastructure of research. If we collect data 24/7, then we need to add more self-service elements in order to harness it. The people within our organisation are used to managing data and we need to think about the user."
and I really great real-time search engine that I have been using is We Trendz.com which turns all realt-time information into data.
