A great piece of evidence confirmed to me that new marketing ways are forming. It seems that we are all too aware every advert and every campaign is out to get our money so now who too trust? Word of mouth it seems. Online communities arent trusting advertisers but each other to buy goods. Noone can afford to bulk and mass buy anymore, we need more evidence that what we but is reliable.
A girl named Blair Flower, only 16, posted a video on YouTube promoting and raving about this new Shoes of Prey site that lets you design your own shoes and of course buy them! 450,000 viewers saw this which led to 200,000 site visits in one day. Can an advertising campaign beat that.
It's just the perfect example for me that the whole communation and selling system is having a make-over.
The video of the girl promoting this can be viewed here:
Shoes of Prey
