The Treasure Hunt and Jimmy Choo
As we were just saying consumers love a good "experience" and the demand for real-time information is booming, here comes a great marketing campaign from Jimmy Choo.
Over the nest few weeks pairs of trainers from the new Jimmy Choo lone will be hidden in what we have been promised are fashionable locations within Central London areas. The brand is going to be sending real-time clues about their location, who ever finds them first wins the pair! (in their own size of course)
A great way for social interaction online and offline!
Images from:psfk
